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Wildcraft


Client: Wildcraft

This project was done as a part of the design team at Codesign during my tenure as a graphic designer at the studio (November 2014-September 2016).

Project Team: Rajesh Dahiya, Mohor Ray Dahiya, Vivek Sadamate & Pragun Agarwal. 


Display font Wild, was designed as part of brand identity design for India’s homegrown brand of outdoor gear—Wildcraft. At the heart of the identity design is a sense of raw liberation, visualised as a characteristic ink stroke & extended to all assets including the custom font. Wild Brush, the font brings strong recall to the brand when used alongside evocative photography or independently. A system of ‘contextual’ alternates brings a strong feeling of spontaneity & hand-crafted quirk to the font.


 
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 The strong character of the font and its roots in the brand’s core identity help retain brand consistency and recall across changing campaigns and imagery.

The strong character of the font and its roots in the brand’s core identity help retain brand consistency and recall across changing campaigns and imagery.

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