Team Members: Pragun Agarwal & Sudeepti Tucker
An Award winning entry for the Kyoorius student awards 2014 in the Illustration category.
In the brief set by L&K Saatchi & Saatchi, titled ‘Ugly to Beautiful‘, we were asked to identify a part or an aspect of the city we lived in and found ugly and create a design solution using illustration to transform it into something beautiful.
'Shuttervaar' is an initiative that capitalises on these tarnished shutters and the one holiday of the week when they are put to display. With these blank unutilized shutters, the market–space provides several rows of canvasses that if painted uniquely, together can create a system of weekly art displays, a gallery, to advertise, beautify and disseminate. This concept can apply further to similar shopping complexes and plazas. Vyapar Kendra being an example in Gurgaon.